As you plan your DAILY marketing activities, here are some activities you can perform:
- Write a new blog every week and post it on your website.
- Create an optin report for your website and start sending your new blog to this list of attorneys each week.
- Post your blog on social media places: Facebook. Linkedin, Linkedin groups, Pinterest and Twitter. If you are not sure how to take advantage of this, ask Pat.
- Join Linkedin groups and post helpful articles. Comment on other people’s posts.
- Look for attorneys on Linkedin after studying Martindale.com to identify people you want to target. Get the names of med mal and personal injury attorneys in big cities in surrounding states. Build up your network of Linkedin contacts and look for people who are connected to those in your targeted list.
- Build your database by adding new attorneys every week.
- Join LNCMarketing (my group on Linkedin) and post that you are interested in subcontracting.
- Join LNCExchange at Yahoogroups and post that you are looking for subcontracting jobs.
- Look to see when the Bar Association meets in your area and sign up for a meeting as a guest. They may have lunches or breakfasts.
- Go to Chamber of Commerce meetings to find people who know attorneys and are willing to refer you.
- Monitor the news (do a Google search) for verdicts in your state and send a note to congratulate the people who win the personal injury, product liability and med mal cases. Do the same for surrounding states.
- Find out when the plaintiff and defense attorney have their exhibits in (your state) Association for Justice and Defense Research Institute). Also check for local insurance claims adjuster conferences.
- Do periodic post card mailings and follow up with a phone call to the law firm requesting an opportunity to speak to the attorney.
- Complete the How to Quickly and Easily Locate Expert Witnesses the FINDS way and any other new products I release.
- Take advantage of the free books you can obtain from Pat by asking for a book and writing a review on Amazon.
- Ask questions in the LNC Academy Inc Facebook group. Get involved.
Local Connections Ideas
1.) Join a Chamber of Commerce and get involved! Most communities have several chambers. Find the powerhouse one and join! It’s not good enough just to have your name in a directory. Regularly attend meetings and identify an event that interests you and serve on a committee. If time permits and after proving your interest, you may be asked to serve on the board. This is a great opportunity as most chambers have a trustee group comprised on C-Suite members and you will be able to forge some great partnerships.
2.) Most communities have an annual high profile event. If yours does, find out how you can play a role!
3.) Participate in a local Leadership Program.
4.) Serve on a local non-profit board i.e. the American Heart Association, American Cancer Association, etc.
5.) Join and be active in a business organization i.e. an economic development council or other widely recognized powerhouse group.
6.) Serve on a statewide commission. Check with your Governor’s office on the many placements that are available.
7.) Start something.
8.) Tell your friends what you are interested in doing and let them help you reach your goals!
9.) Identify the top ten most powerful women in your community and meet them. Know what you want to get out of the meeting. While meeting with them, ask them the names of three people you should meet. Then, ask if you can use their name as the person who suggested you meet them.
Courtesy of Rita Barretto Craig
Let’s send some energy out into the universe.
Medical Quick Tips Cards
When I ran my LNC business, I prepared cards with medical abbreviations, terms and concepts. They were three hole punched and distributed in a small binder that fit the cards.
A graphic artist prepared the cards. Initially I designed the cards to be self mailers and then decided to send them in an envelope and use space on the front and back for content.
I handed out cards and binders to people when I exhibited at attorney conferences. My staff mailed the cards to new clients and champion clients and to anyone who took a binder at a conference. At the time I sold the company there were 800 people receiving cards every other month.
I also included marketing cards 2-3 times a year along with the medical quick tips.
Here are the topics we covered in the medical quick tips cards. Many of them are in a format I cannot open because I do not currently have Adobe Illustrator. I uploaded the PDF cards I could find. Click on the link to download the PDF of the card:
Evaluating EMS Records (2 cards)
Glasgow Coma Score (front) and EMS abbreviations (back)
Screening medical malpractice cases
Back Disorder Terms
Pain Terms
Back Surgery Terms
Long Term Care/Subacute Terms
Traumatic Brain Injury Terms (2 cards)
Skin terms * Please note we accidentally omitted our contact information from this card. Not good!
Front 2
Back
Physical and Occupational Therapy Terms (2 cards)
Multidrug Resistant Infections (2 cards)
Marketing Cards
Does the thought of having to find an expert witness give you a headache?
Headache card front
Headache card back
Are you missing a piece of the puzzle? There are several versions of this card in this file.
Puzzle_Marketing_Card
Probability card
